Barbie Girl
Flawlessly U spotlights non-traditional women breaking the princess trope while staying flawless.
Overview
Background
Traditional beauty ads usually ignore everyday women working tough jobs.
Idea
We cast real women like a part-time soldier, a footballer, and a firefighter, as the faces of our movement. Instead of pushing fairytale tropes, the campaign champions strong, independent women who proudly prove that being a princess isn't their dream anymore.
Lore
My first time working on a feminine care brand. Though daunting at first, digging into real consumer mindsets made it incredibly rewarding to see the work resonate with young women across the Philippines.
