Powerful Pen
Proving the pen is mightier than the sword, EPIC arms creative leaders against climate change.
Overview
Background
For Cannes Lions The Brief #3, EPIC asked us to unite the creative industry against climate change ahead of COP28.
Idea
We sent creative leaders a box containing a single item: a pen. It served as a reminder that the power to sign pledges and rewrite the planet's future is in their hands.
Lore
Pure persistence from the team. After three weeks of dead ends, we cracked the idea three days before the deadline. I finished the deck on the plane, in cafes, and at a relative's house over a single weekend. It got us into the Top 3 and earned high praise from the jury.
