Every Day to the Max
Max's Restaurant champions modern Filipino families through a four-year, record-breaking film trilogy.
Overview
Background
A brand platform positioning Max's as the everyday restaurant for every modern Filipino family, traditional or chosen.
Idea
Three long-format films that went viral: an alien family finding acceptance on Earth (End Alienation), rivals making peace on New Year's Eve (Resolutions), and a chicken bringing back the sun for the animal kingdom (Rise Up).
Lore
Alienation was my very first TVC. I joined the agency, got my laptop, and was shooting aliens within a month. Talk about a baptism by fire. The film hit 1 million organic views in under 24 hours, a first for the brand. Resolutions pulled off the exact same feat, and Rise Up gave us a record-breaking threepeat while fulfilling my childhood dream of working on an animated film.